Social Media
Serena Bruno, Director of Public Relations
Alpha Delta Pi Sorority
2021-2022
as director of public relations, I was tasked with creating a social media presence for my chapter that is both engaging for current sisters and attracts new potential members to my chapter.
by creating a branding sheet to stick to colors, fonts, and submarks for graphics, I have been able to lead the social media team to produce content that fits our chapters brand is is cohesive across all social media platforms.
Branding PACKET
instagram feed
Project Highlight: Final’s Advice From ADPi
the goal of this post was to highlight the importance of taking care of one's mental health during stressful finals time by creating graphics to show how our sisters are taking care of themselves during these stressful moments.
the graphic is eye catching to get people to stop scrolling to look through the carousel of tips we have for them, while still engaging our audience in story building about our organization. including images of our sisters completing the tasks instead of just text or stuffy stock images increases diversity in our posts by showcasing sisters in our chapter so people outside or looking to join can see themselves represented in our media.
STORY GRAPHICS
Pi postcards: Winter break 2021
to showcase what our sisters were doing over winter break, I created a series for our page called ‘postcards from a pi’
these postcards were created using Procreate and Canva
TIK TOK
video editing and staying on top of Tik Tok trends is my daily homework.